Event Activation
Service Overview
Event Activation by Shakeurs elevates brand and corporate gatherings through refined beverage concepts designed with intention, aesthetic precision, and cultural relevance.
Each activation merges storytelling, crafted cocktails, atmosphere design, and strategic beverage choices to transform events into meaningful experiences.
From creative showcases to hospitality moments, Shakeurs builds activations that strengthen brand perception, enhance guest engagement, and leave a lasting impression.
Case Study A - Corporate Brand
Creating a Design Week Beverage Experience for a Global Company
During Paris Design Week, a major international brand entrusted Shakeurs with the creation of a beverage experience aligned with its design philosophy.
We developed a conceptual event built around materiality, shape, and gesture, echoing the brand’s codes. Signature cocktails were inspired by textures and color palettes from the brand’s newest furnitures.
The activation became a central touchpoint of the event, deepening guest engagement and reinforcing the brand’s presence within the creative community.
Case Study B - Art Gallery Vernissage
Curating a Minimal, Elevated Cocktail Moment for an Exhibition Opening
A contemporary art gallery sought a beverage experience that complemented the curatorial direction of its exhibition.
Shakeurs designed a minimalist, quiet, and art-conscious beverage concept, with drinks inspired by the artworks’ themes, materials, and chromatic composition.
The activation blended seamlessly into the gallery’s atmosphere, enriching the viewing experience and providing guests with a sensory extension of the exhibition’s narrative.
Case Study C - Bar Oversight
Designing and Operating the Beverage Experience for a New Venue
A new hospitality venue required a complete drink-led experience for its opening night, from concept to execution.
Shakeurs defined the beverage identity, curated the cocktail selection, and oversaw the bar program for the event, ensuring alignment with the restaurant’s culinary philosophy and architectural design.
The activation set the tone for the venue’s long-term beverage culture, offering guests a first impression marked by coherence, refinement, and elevated hospitality.