Cocktail Consulting
Service Overview
Cocktail Consulting by Shakeurs is a strategic beverage service designed to help bars, hotels, and brands define a distinctive, coherent, and high-performing cocktail identity.
Our approach focuses on flavor architecture, recipe development, menu storytelling, cost positioning, and the cultural relevance of a bar program.
We build beverage narratives that align with a venue’s personality or a brand’s market positioning, ensuring that every cocktail, from signature creations to seasonal additions, carries intention, clarity, and emotional impact.
Shakeurs provides complete cocktail strategies, including conceptual frameworks, recipe books, tasting guidelines, flavor direction, market adaptation, and brand-aligned storytelling.
The goal is to elevate the beverage offering in a way that is meaningful, profitable, and timeless.
Case Study A - Bar Application
Crafting a Contemporary Cocktail Identity for an Iconic Cocktail Bar
An iconic bar seeking to redefine its identity approached Shakeurs for a new cocktail direction that matched its evolving clientele.
We developed a refined flavor strategy built around the bar history and seasonal accents, creating an entirely new menu supported by a clear storytelling framework.
The outcome was a cocktail list with strong personality and coherence, allowing the bar to sharpen its positioning, enhance guest perception, and increase repeat visits.
Case Study B - Hotel Application
Designing a Signature Beverage Program for a Boutique Hotel
A boutique hotel wanted a cocktail experience that mirrored its architectural narrative and international audience.
Shakeurs created a beverage concept inspired by the property’s design codes and cultural references, paired with signature recipes and a narrative-driven menu structure.
The final program elevated the hotel’s F&B identity, strengthened its brand coherence, and offered guests a memorable, culturally anchored cocktail journey.
Case Study C - Brand Application
Building a Global Cocktail Playbook for an International Spirits Brand
A global spirits brand required a cocktail strategy that could unify its presence across markets while respecting local tastes and contexts.
Shakeurs developed a modular cocktail playbook: a portfolio of recipes, flavor variations, and storytelling assets that ambassadors, partners, and on-trade accounts could activate worldwide.
This strategic toolkit enabled the brand to maintain consistency, enhance its global image, and empower trade partners with a beverage identity both flexible and instantly recognizable.