Brand Crafting
Service Overview
Brand Crafting by Shakeurs is a creative and strategic service that shapes the visual and emotional identity of bars, hospitality venues, and beverage brands.
This includes merchandising design, creative direction, brand narrative, visual language, object development, and the crafting of signature pieces that reinforce the brand’s presence both in physical spaces and in the cultural landscape.
Our approach blends aesthetic precision with strategic intent, ensuring that every element, from crafted objects to visual guidelines, contributes meaningfully to the brand’s universe.
Shakeurs creates identities that are elegant, coherent, and built to endure.
Case Study A - Bar Application
Building a Distinctive Visual Universe for a Neighborhood Cocktail Bar
A bar aiming to strengthen its identity approached Shakeurs to create a coherent visual and material language.
We designed custom bar objects, a refined graphic direction, and a merchandising suite aligned with the venue’s personality and local culture.
The result was a recognizable and memorable brand presence that deepened customer attachment and elevated the bar from a venue to a cultural reference point.
Case Study B - Hotel Application
Creating a Signature Merchandising Line for a Boutique Hotel
A boutique hotel sought to express its design codes through personalized objects, bespoke accessories and retail pieces.
Shakeurs developed an exclusive collection of accessories, textiles, and barware, each reflecting the hotel’s architectural identity and guest philosophy.
These crafted elements enriched the guest experience, extended the brand beyond the stay, and reinforced the hotel’s positioning as a lifestyle destination.
Case Study C - Brand Application
Developing a Cohesive Identity and Signature Objects for a Beverage Brand
A developing beverage brand required a strong, timeless identity supported by both narrative and physical artifacts.
Shakeurs created a full brand universe: visual codes, product storytelling, crafted objects, and a merchandise line designed for activation, retail, and ambassador kits.
This ecosystem unified the brand’s expression across markets, enhanced recognizability, and gave partners tangible tools to communicate its values.